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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Data Modeling and Management | 21% | - Contact identity and data governance
- Data object selection and relationship definition
- Reporting, data views, and tracking extracts
|
| Topic 2: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting
- Data model design for personalized messaging
- Extension product selection and implementation
|
| Topic 3: Discovery and Architecture | 16% | - Data and segmentation strategy design
- Solution recommendation and long-term maintainability
- Requirements gathering and analysis
|
| Topic 4: Automation | 20% | - Automation Studio workflow implementation
- Automation type and activity selection
- Journey Builder flow design
|
| Topic 5: Account Configuration | 12% | - Mobile Studio configuration and troubleshooting
- Sender Authentication Package implementation
- Reply Mail Management setup and resolution
- Account hierarchy design and management
|
| Topic 6: Messaging | 11% | - Deliverability and compliance management
- Cross-channel messaging strategy
- Personalized content design and delivery
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?
A. Use a text-response message template with embedded AMPscript to capture the response.
B. Use an info capture message template to capture the response.
C. Use a vote/survey message template to capture the response.
D. Use an outbound message template with embedded AMPscript to capture the response.
Question 2
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?
A. _Subscribers
B. _ListSubscribers
C. _PublicationSubscriber
D. _EnterpriseAttribute
Question 3
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud. Which configuration in Marketing Cloud should the customer verify?
A. Report is saved in Standard Salesforce folder.
B. Required profile attributes are properly mapped.
C. Email Address column is included in the report used for sending.
D. Sendable Data Extension is saved in the Salesforce Data Extension folder.
Question 4
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?
A. The associated Contact should be updated to be injected.
B. Synchronized Data Sources poll changes every 15 minutes at the quickest.
C. Orders are not being updated from not meeting criteria to meeting criteria
D. Orders should be set up to allow injection upon update in Connect Configuration
Question 5
A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?
A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
C. Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.
D. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
Solutions:
Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: C |