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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A) Trigger, activity and rule
B) Trigger, action and rule
C) Trigger, listen and check
D) Trigger, activity and check

2. Administrators can reset passwords for users

A) True
B) False

3. Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A) Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
B) Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
C) Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
D) Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

4. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
B) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

5. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Dynamic list
B) Automation rule
C) Segmentation rule
D) Completion action

Solutions: