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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A) Develop dynamic content based on lead fields.
B) Identify attributes of the key accounts they want to target.
C) Create all contacts as campaign members in one campaign.
D) Convert all existing leads into contacts to tie to accounts.

2. Which actions can be achieved with completion actions?

A) Set profile
B) Notify account owner
C) Assign to queue
D) Increment prospect field value

3. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
B) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".
C) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to
D) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

4. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
C) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
D) Include a link to the content in the Thank You Content of the form.

5. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to assign prospects via automation instead of manually
B) The ability to assign prospects based on specific criteria being met
C) The ability to use existing complex Salesforce lead routing processes
D) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement

Solutions: