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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

A) Maturity
B) Growth
C) Introduction
D) Decline

2. A functional team is best suited for which type of project?

A) Product development that is totally new to the company
B) Relatively simple product line extensions or improvements
C) Highly complex, requiring strong cross-disciplinary collaboration
D) A project that demands total commitment from team members

3. The purpose of market research in the Concept Evaluation Stage is select projects for funding. Typical market research techniques include secondary research and market testing

A) True
B) False

4. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) All the above
B) Survey research
C) Secondary market research
D) Voice of the customer

5. Who is responsible for strategy?

A) Everybody
B) The CEO
C) Product managers
D) Senior management

Solutions: