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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary focus of the 'What' section in storytelling?

A) Providing a detailed appendix with all supporting data.
B) Presenting opportunities using insights and data.
C) Focusing on exploratory analysis to uncover all possible insights.
D) Highlighting all available data regardless of relevance.

2. Which of the following best defines the key stages and components of a retail supply chain?

A) The transportation and storage of goods from manufacturers to warehouses
B) The marketing strategies used to promote products to customers
C) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
D) The financial planning and budgeting for inventory purchases

3. How do planograms support stakeholders across the organization?

A) They are used to determine shelf placement in stores.
B) They are used by buying teams to place purchase orders.
C) They are used by shoppers to find products in stores.
D) They generate essential data that influences supply chain, shopper experience, and in-store execution.

4. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.

5. What is the primary purpose of a promotional strategy?

A) To create a long-term business plan for overall company growth.
B) To manage supply chain operations and inventory levels.
C) To determine the pricing strategy for all products in the store.
D) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.

Solutions: