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GInI Certified Innovation Professional (CInP) Sample Questions:

1. Several very large businesses have in recent years turned to running campaigns on crowdfunding sites- platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.
Select one correct answer from the list:

A) Generate extra revenue on the side to augment their main sources of revenue
B) Gain extensive free marketing for their radical new innovations
C) Give their brand " street cred " for being truly innovative
D) Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

2. ________ is one of the 12 Purposes of Prototyping in which we build prototypes to test hypotheses about the customer and their situation/problem.

A) Build to Empathize
B) Build to Learn
C) Build to Think
D) Build to Clarify

3. In running a Pilot associated with Stage 5 of the GInI InMS, the scale of the pilot, and the level of maturity of the offering, will often be a function of what?

A) The dictates of the business' executive management team.
B) The eagerness of the Innovation Team driving the project.
C) The size and age of the business, the industry it is in, and what high-value brands it does or does not own that it needs to protect.
D) The breadth and depth of the business' portfolio of offerings, as well as how many different brands it has.

4. Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.
Select one correct answer from the list:

A) Build to Empathize
B) Build to Learn
C) Build to Think
D) Build to Clarify

5. ____ are an activity where people from across the organization are provided with carefully designed starter kits containing certain paraphernalia intended to serve as thought starters. Individuals are then challenged to use these items to spark innovative new thinking around a particular business challenge and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

A) Ideation Bundles
B) Imagination Care Packages
C) Innovation Kits
D) Creativity Starter Packs

Solutions: