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NEW QUESTION # 34
Which feature can integrate in real time with Salesforce CRM?
- A. Identity Resolution
- B. Data Actions
- C. Data Model Triggers
- D. CRM Starter Bundle
Answer: B
Explanation:
This feature can integrate in real time with Salesforce CRM. Data Actions allow you to perform actionson Salesforce CRM records based on Data Cloud data, such as creating, updating, or deleting records.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_actions.htm&type=5
NEW QUESTION # 35
Which data model subject area defines the revenue or quantity for an opportunity by product family?
- A. Product
- B. Sales Order
- C. Engagement
- D. Party
Answer: B
Explanation:
The sales order subject area defines the revenue or quantity for an opportunity by product family. It also includes information about the opportunity stage, close date, and owner. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_sales_order.htm&type=5
NEW QUESTION # 36
Which data sources are available from Marketing Cloud as a starter bundle?
- A. Email, Mobile Connect, and Einstein Engagement Scoring
- B. Email, Cloud Pages, Einstein Web & Email Recommendations
- C. Email, MobileConnect, MobilePush and GroupConnect
- D. Email, MobileConnect and MobilePush
Answer: D
Explanation:
These data sources are available from Marketing Cloud as a starter bundle. They provide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens, clicks, bounces, unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm&type=5
NEW QUESTION # 37
Which two statements about Data Cloud's Web and Mobile App connector are true?
- A. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
- B. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
- C. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
- D. Mobile and Web SDK schema can be updated to delete an existing field
Answer: A,B
Explanation:
Explanation
The app details page shows the status of the app, such as active, inactive, or error. The tenant specific endpoint is a unique URL that is generated for each app and used to send data to Data Cloud from the web or mobile SDK.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_web_mobile_app_connector.htm&type=5
NEW QUESTION # 38
Which three objects are created as a result of Identity Resolution?
- A. Unified Contact Point
- B. Unified Data Model
- C. Unified Individual
- D. Unified Subscriber
- E. Unified Link
Answer: A,C,E
Explanation:
Identity Resolution creates three types of objects8:
Unified Individual: This object represents the unified profile of an individual, which contains attributes from multiple sources.
Unified Contact Point: This object represents the unified contact information of an individual, such as email, phone, address, or app.
Unified Link: This object represents the link between an Individual object and a Unified Individual object, or between a Contact Point object and a Unified Contact Point object.
NEW QUESTION # 39
When can the data types be changed during ingestion?
- A. Data type can never be changed
- B. After the DSO is created
- C. Data type can be changed at any time
- D. Before DSO is created
Answer: D
Explanation:
The data types can be changed during ingestion before the Data Source Object (DSO) is created. A DSO is a container for ingested data that defines the schema, format, and metadata of the data. Data types can be changed in the Data Explorer before creating a DSO by using the Edit Schema option. Once a DSO is created, the data types cannot be changed. Reference: Create a Data Source Object
NEW QUESTION # 40
A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue?
- A. Use Calculated Insights in order to reduce the complexity of the segmentation query
- B. Refine segmentation criteria to limit up to 5 custom DMOs
- C. Space out the segment schedules to reduce Data Lake Object load
- D. Split the segment into smaller segments
Answer: C,D
Explanation:
These two remedies can help resolve the error "Segment references too many Data Lake Objects (DLOs)". Spacing out the segment schedules can reduce the concurrent load on the Data Lake Objects and improve performance. Splitting the segment into smaller segments can reduce the number of Data Lake Objects that are referenced by each segment. Reference: https://help.salesforce.com/s/articleView?
NEW QUESTION # 41
What component of Calculated Insights can be included as attribute data in an activation?
- A. Metrics and Dimensions
- B. Metrics
- C. Filters
- D. Dimensions
Answer: D
Explanation:
Dimensions are attributes that can be used to group or filter data in calculated insights. You can include dimensions as attribute data in an activation by selecting them from the available attributes list.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_calculated_insights.htm&typ
NEW QUESTION # 42
Which three actions can be applied to a previously created segment?
- A. Export
- B. Copy
- C. Reactivate
- D. Delete
- E. Inactivate
Answer: A,B,D
Explanation:
Explanation
These three actions can be applied to a previously created segment. You can export a segment to a CSV file, delete a segment from Data Cloud, or copy a segment to create a duplicate segment with the same criteria.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_actions.htm&type=5
NEW QUESTION # 43
Which data model subject area defines the revenue or quantity foran opportunity by product family?
- A. Product
- B. Sales Order
- C. Engagement
- D. Party
Answer: B
Explanation:
The sales order subject area defines the revenue or quantity for an opportunity by product family. It also includes information about the opportunity stage, close date, and owner.References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_sales_order.htm&type=5
NEW QUESTION # 44
The leadership team at Cumulus Financial has declared that customers who have deposited more than
$250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?
- A. Calculated Insight
- B. Report|
- C. Segment
- D. Dashboard
Answer: A,C
Explanation:
Explanation
These two features support the need to calculate each customer's lifetime value (LTV) and create breakdowns of the revenue sourced by different channels. Calculated Insight allows you to create complex calculations based on stored data, such as LTV. Segment allows you to create audiences based on different criteria, such as revenue source. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_calculated_insights.htm&type=5https://help.salesforce.co
NEW QUESTION # 45
A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
- A. Customer Data Cloud for Marketing Specialist
- B. Customer Data Cloud for Marketing Manager
- C. Customer Data Cloud for Marketing Admin
- D. Customer Data Cloud for Marketing Data Aware Specialist
Answer: A
Explanation:
Explanation
This permission set should be assigned to a user who needs permissions to access Data Cloud to create, manage, and publish segments, but not to create reports or manage data sources. This permission set allows the user to create and edit segments, calculated insights, streaming insights, and activations, but not to access data streams, data model, identity resolution, or reports.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_permission_sets.htm&type=5
NEW QUESTION # 46
Which three out-of-the-box connectors are available for Data Cloud?
- A. Amazon Redshift Connector
- B. Slack Connector
- C. Amazon S3
- D. B2C Commerce
- E. Marketing Cloud
Answer: C,D,E
Explanation:
These three out-of-the-box connectors are available for Data Cloud. They allow you to ingest data from Marketing Cloud, B2C Commerce, or Amazon S3 into Data Cloud and map it to the Data Cloud data model. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_connectors.htm&type=5
NEW QUESTION # 47
Which three options can be used to build a filter in the Segmentation Canvas?
- A. Streaming Insights
- B. Direct Attributes
- C. Data Lake Objects
- D. Calculated Insights
- E. Related Attributes
Answer: A,B,D
Explanation:
A window function is aunique requirement of a Streaming Insight query. It defines the time interval for the query to run on the streaming data and the frequency of the query execution.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
NEW QUESTION # 48
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
- A. Event Data
- B. Order Data
- C. Engagement Data
- D. Other Data
- E. Profile Data
Answer: B,C,E
Explanation:
These are the three data categories to select from when setting up the data source object or schema for data ingestion. Engagement data includes information about how customers interact with a brand or product, such as clicks, views, likes, etc. Order data includes information about transactions or purchases made by customers, such as order ID, amount, date, etc. Profile data includes information about customers' attributes or preferences, such as name, email, gender, etc. Reference: [Data Categories]
NEW QUESTION # 49
How does an administrator increase the consolidation rate for Identity Resolution?
- A. Add more matching rules to broaden the search for matches
- B. Reduce the number of matching rules
- C. Change all reconciliation rules to Source Sequence
- D. Change the Ignore Empty Value option
Answer: B
Explanation:
Reducing the number ofmatching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate.
References: Identity Resolution Match Rules
NEW QUESTION # 50
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
- A. Add the Individual Id to a headerless file and use the delete from file functionality
- B. Delete the data from the incoming data stream and perform a full refresh
- C. Use Data Explorer to locate and manually remove the Individual
- D. Use the Consent API to suppress processing and delete the individual and related records from source data streams
Answer: A,D
Explanation:
These two ways can help Data Cloud honor a request to be forgotten by a customer. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams. The delete from file functionality allows you to upload a file with individual IDs that will be deleted from Data Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_from_file.htm&type=5
NEW QUESTION # 51
What should an administrator do to pause a segment activation but with the intent of using that segment again?
- A. Inactivate the segment
- B. Skip the Activation
- C. Stop the Publish Schedule
- D. Delete the segment
Answer: C
Explanation:
To pause a segment activation but with the intent of using that segment again, the administrator should stop the publish schedule for that segment. This will stop the segment from being refreshed and activated, but it will not delete or inactivate the segment. The administrator can resume the publish schedule at any time.
NEW QUESTION # 52
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
- A. Standard DMO
- B. Data Source Object (DSO)
- C. Custom DMO
- D. Data Lake Object (DLO)
Answer: A
Explanation:
Explanation
A Data Model Object (DMO) that inherits the name, shape, and semantics of the reference object is called a Standard DMO. A reference object is a predefined object in the Data Cloud data model that represents a common entity or concept, such as Individual, Order, or Product. A Standard DMO is a copy of a reference object that you can use to ingest data from a specific source without modifying the original reference object. A Standard DMO has the same fieldsand relationships as the reference object, but you can add custom fields or relationships to it if needed. References: Data Model Objects
NEW QUESTION # 53
Which permission setting should an administrator check if the custom CRM object is not available in New Data Stream configuration?
- A. View All object permission enabled in source CRM org
- B. Ingest Object permission is enabled in the CRM org
- C. Modify All object permission enabled in Data Cloud org
- D. Create object permission enabled in Data Cloud org
Answer: A
Explanation:
This permission setting should be checked if the custom CRM object is not available in New Data Stream configuration. The user who connects the Salesforce CRM connector must have View All permission for the custom object in the source CRM org. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htm&type=5
NEW QUESTION # 54
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
- A. Review consent and privacy management policies
- B. Identify activation targets
- C. Obtain cross-organizational buy-in
- D. Identify data sources
Answer: C
Explanation:
Explanation
This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation.
Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud.
References:https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with
NEW QUESTION # 55
An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object.
A new custom field called "Business Priority" was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue?
- A. The Data Cloud administrator does not need to do anything. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to CRM
- B. The Salesforce Integration User is missing "Read" permissions on the newly created field
- C. Utilize the Salesforce Dataloader application to perform a bulk upload from a desktop
- D. Custom fields on the Case objects are not supported for ingesting into Data Cloud
Answer: B
Explanation:
One possible reason why a new custom field is not available inthe data stream is that the Salesforce Integration User, which is used to connect to the CRM source, does not have "Read"permissions on that field2. To fix this issue, the administrator needs to grant the appropriate permissions to the Integration User profile or permission set.
NEW QUESTION # 56
Which three options can be used to build a filter in the Segmentation Canvas?
- A. Streaming Insights
- B. Direct Attributes
- C. Data Lake Objects
- D. Calculated Insights
- E. Related Attributes
Answer: A,B,D
Explanation:
A window function is a unique requirement of a Streaming Insight query. It defines the time interval for the query to run on the streaming data and the frequency of the query execution. References:https://help.
salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
NEW QUESTION # 57
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