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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?

A) High market risk, high technology risk
B) Low market risk, low technology risk
C) High market risk, low technology risk
D) Low market risk, high technology risk

2. A product platform is the set of all products in a product family.

A) True
B) False

3. Factor analysis, cluster analysis. multidimensional scalling, conjoint analysis, and multiple regression analysis are examples of _____:

A) Ethnographic research techniques
B) Multivariate research techniques
C) Qualitative research techniques
D) Voice od customer techniques

4. Which of the following does not describe a pro or con of a Heavyweight Team?

A) Strong project focus, commitment and accountability
B) Requires depth
C) Weak project leader and project focus
D) Integrated system solution

5. In a test market, a representative piece of the total market is chosen for a dress rehearsal of the product and its marketing plan.

A) True
B) False

Solutions: