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HP HP2-B102 Exam Syllabus Topics:

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. The office color market is divided into groups based on how they use color. An individual who requires color consistency, advanced finishing features, and who uses many different software applications belongs in which office color group?

A) Graphic design artist
B) Sales professional
C) Marketing professional
D) Technical user

2. What is the HP eIRG designed to help HP sales people do?

A) to find out if a device is discontinued and, if so, the model number of the replacement device
B) to share with clients, thus enabling the client to pick and choose the devices that they want
C) to create sales PowerPoint presentations
D) to help competitors to make their product plans

3. What does using color do in a document?

A) increases the willingness to read the document by up to 80%
B) decreases the cost per-page
C) hides important information
D) reduces the tendency to act on the contents

4. Why are up-selling and cross-selling beneficial to a channel partner?

A) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.
B) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
C) They allow the partner higher profits in combination with faster sales cycles.
D) They typically involve a higher value product leading to higher profits

5. Why is understanding the meaning of color important?

A) to select colors that are easily available in the print market
B) to avoid sending the wrong message to your customers
C) to select colors similar to a competitor's colors
D) to pick the colors that best match the user's personality

Solutions: