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Google Display Exam Practice Test Sample Questions:

1. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
B) The metric of "1" actually means she was the only person with that keyword.
C) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
D) Her ad is not a promoted video so it will always say "1" in this metric.

2. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A) YouTube Homepage
B) YouTube Run-of-Site
C) Partner Watch Pages
D) AdWords Auction

3. What tool is being used in the image below?

A) Wonder Wheel tool
B) Website Optimizer tool
C) AdWords Editor tool
D) Site and Category Exclusion tool

4. Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?

A) There is a $5 fee for the account activation.
B) There is a $25 fee for the account activation.
C) There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
D) There is no fee for the account activation.

5. Allen is managing ads for his company and he'd like to include the ads in the Google Content
Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
C) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
D) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.

Solutions: