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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

A) Channel preference of customers.
B) Number of items per order.
C) Last purchase date
D) Products purchased from a competitor.

2. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

A) Select 'Identity Verification'
B) Deselect 'Exclude API Users From Password Expiration'
C) Select 'Enable Audit Trail Data Collection'
D) Deselect 'Enable Username and Password for Web Services'

3. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A) Conversion Tracking
B) Collect Tracking code
C) Google Analytics 360
D) Web & Mobile Analytics

4. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Recommendation Code
B) Email Conversion Code
C) Conversion/Cart Code
D) Collect Code

5. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A) Add Distributed Sending user
B) Remove Marketing Cloud Viewer
C) Add Marketing Cloud Security Administrator
D) Remove Marketing Cloud Channel manager

Solutions: