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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Scheduled Email Sends
B. Automation Studio
C. Predictive Email
D. Journey Builder

Question 2

What is a true statement about the Master Unsubscribe? (Choose 3)

A. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
B. Subscribers can be Master unsubscribed via an import to All Subscribers
C. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
D. Subscribers can be manually unsubscribed in Subscriber Properties
E. Subscribers can Master unsubscribe themselves via the Subscription Center

Question 3

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

A. Personalization Strings
B. AMPscript Lookup
C. Delivery Profiles
D. Sender Profiles

Question 4

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

A. SQL Query Activity
B. Segment Activity
C. Filter Activity
D. Data Extract Activity

Question 5

Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

A. System Preferences
B. Subscriber Attributes
C. Subscriber Key
D. Primary Key

Solutions: