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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Frequency Split
B) Engagement Split
C) Scoring Split

2. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The entry sources data extension has a primary key and subscriber key.
B) The Update Contact Activity Is used to make status updates.
C) The Update Contact Activity us used to make status updates.

3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Filter Definition, Journey Builder Entry Source
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Decision Split, Data Designer

4. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) User Initiated Send
B) Automation Studio Email Activity
C) Multi-Step Journey

5. A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

A) Automation Studio
B) Audience Studio
C) Data Designer

Solutions: