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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A. Increase in revenue
B. Increase in first time visitors
C. Increase in conversion rate
D. Increase in organic search ranking

Question 2

In the user interface what is the visual representation of the data about a single visitor including preference?

A. Unified view of customer
B. Single view of customer
C. unified customer profile
D. Single source of truth

Question 3

What is the rule criteria that you can use in the segment creation process?

A. Actions
B. Email click throughs
C. Dimensions
D. Social mentions

Question 4

What two features of interaction studio have functionality to perform an A/B testing?

A. Recipes
B. Segments
C. Templates
D. Campaigns

Question 5

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A. Real-time
B. 30 minutes
C. 1 hour
D. 15 minutes

Solutions: