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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
B) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
C) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
D) Leads that are recycled cannot re-enter the Revenue Cycle Model stages

2. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Marketing Operations Manager
B) Campaign Specialist
C) Customer Support Agent
D) Business Strategist

3. A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

A) Integrate with a CRM to enrich the data
B) Create a webhook to request the information
C) Use Marketo's native enrichment feature to integrate the third-party platform
D) Create an API to sync the data

4. What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)

A) Using static lists for all segmentation
B) Defining lead scoring thresholds
C) Leveraging dynamic content in campaigns
D) Scheduling campaigns during peak hours

5. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Limit the number of records being synced by pausing all active campaigns.
B) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
C) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
D) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs

Solutions: