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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
B) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
C) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
D) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
E) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

2. You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A) ! assign
B) <# assign>
C) ?assign?
D) /assign/

3. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
B) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
C) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
D) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

4. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
B) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
C) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
D) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

5. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B) Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
C) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
D) Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.

Solutions: